While most consumers still prefer to make purchases in physical stores, they do their research online first. According to a recent study by Market Track, which surveyed 16 product categories, 80% of respondents said they would do online price comparisons in all categories before making a purchase in a physical location.
The higher the item price, the more likely consumers were to research costs online. Respondents buying computers, tablets, electronics and major appliances were more likely to compare prices online before going to a store to buy. Plus, those buying big-ticket items often look for expert advice and information that’s best found online.
