The holidays are synonymous with a multitude of traditions, including a deluge of seasonal shopping forecasts. As in years past, the National Retail Federation has looked into its crystal ball, and it likes what it sees: The trade organization anticipates sales in November and December to increase 3.6% year-over-year to $655.8 billion — a notable boost over the 10-year average of 2.5%.
“This year hasn’t been perfect, starting with a long summer and unseasonably warm fall, but our forecast reflects the very realistic steady momentum of the economy and industry expectations,” NRF President and CEO Matthew Shaysaid in a statement.
