The retail landscape has been in a continuous state of flux for well over 20 years. From the threat of large chain stores to recent advances in mobile technology and the rise of eCommerce sites, retailers have had to adapt in response to a variety of trends and innovations in order to attract consumer attention.
Take a look at consumer behaviour today. 90% of shoppers research product information online before buying, while 80% check prices online before visiting a brick-and-mortar store. As for smartphone users, 82% research items on their phones before making an in-store purchase and 60% take the time to research products on their phones while standing in a store.
