Target recently released its quarterly earnings report, and while first-quarter comparable sales decreased 1.3%, driven by declines in both traffic and basket size, comparable digital channel sales were extremely strong—up 22%.
The rising e-commerce results come on the heels of Target announcing its new Restock program, a next-day delivery program focused on household essentials.
Though the company itself has yet to share results, Frank N. Magid Associates reported data related to Target’s Restock program, which is in a test phase with Target employees and will roll out in a broader pilot in Minneapolis this summer.
