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The Digital Transformation of Retail

July 10, 2017

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You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the paint and now you are at the store to pick up your supplies and get started.

But, when you reach the section with the paintbrushes, you realize you’re not exactly sure what you need. You stand there for a moment trying to figure it out, and then you start looking around, hoping a sales associate will appear. And one does! She’s smiling, and she’s an expert in paints and yes, she can direct you to the brush you need — and reminds you to pick up some blue tape.

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