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JCPenney To Revamp Loyalty Program, Make It Easier To Earn Rewards

July 11, 2017

If you’re a frequent shopper at JCPenney, listen up: The retailer is poised to debut a new, revamped loyalty program making it easier for customers to earn free stuff more quickly and more often, as the retailer seeks to pad its bottomline amid store closures.

The Dallas Morning News reports that after a year of studying the loyalty programs for rival retailers, the hospitality and travel industries, as well as wading through customer feedback, JCPenney is expected to launch the new rewards program, along with an updated mobile app, sometime this month.

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