Target has made an aggressive move to boost its same-day delivery capability by acquiring delivery platform Shipt Inc. for $550 million.
The bog box retailer’s latest move to compete with Amazon and Walmart, which recently bought same-day and last-mile delivery company Parcel, significantly accelerates its digital fulfillment efforts.
“We are now at a point where same-day delivery service is becoming the rule for top retailers, rather than the exception,” commented Tushar Patel, CMO, Kibo. “With the acquisition of Shipt, Target has unequivocally positioned themselves in Amazon’s swimming lane of fast and seamless delivery services.”
