The numbers will give you pause. In the retail industry, 60% of apps are used less than 10 times and the abandonment rate exceeds that of health care (55%), media and entertainment (54%) and financial services (54%). At the same time, survey data shows that 45% of consumers only use one to two shopping apps on average.
It’s a tough market not only for brands with an established mobile presence, but also for those looking to break in. In light of these numbers, it begs the question: Do retailers need an app in 2017?
