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Tag: retail media


Others, Tech

Shopsense launches retail media platform for second-screen shopping

May 9, 2024

Via: Retail Dive

Shopsense said its solution is making it easier for consumers and broadcasters to tap into the retail media market, calling it the “fastest-growing advertising segment in the U.S.” The platform makes it seamless for consumers to find and purchase products […]


News & Trends

Four Ways Retailers can Boost Retail Media Network Profitability

April 25, 2024

Via: Retail TouchPoints

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift […]


News & Trends

Walmart Connect Extends Retail Media Reach with Additional In-Store Opportunities, Non-Endemic Advertisers

April 2, 2024

Via: Retail TouchPoints

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite […]


Customer Engagement, Customer Experience

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

March 5, 2024

Via: Retail TouchPoints

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to […]


Retail Types

Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

January 25, 2024

Via: Retail TouchPoints

If data is the new oil, then Walmart is sitting on a gusher. Three years ago, the company launched a concerted effort to refine and distribute that rich resource, not just for itself but also for its suppliers. The result […]


News & Trends

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

January 9, 2024

Via: Retail TouchPoints

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights […]


Others, Tech

Retail Media is Omni-Funnel: How to Master It

November 28, 2023

Via: Retail TouchPoints

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance […]


News & Trends

Retail Media: Everything You Need to Know

November 10, 2023

Via: Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail […]


Customer Engagement, Customer Experience

Is Retail Media Like Eating the Forbidden Fruit?

September 25, 2023

Via: Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]


Customer Engagement, Customer Experience

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

September 13, 2023

Via: Retail TouchPoints

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail […]


E-commerce, Retail Types

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

June 27, 2023

Via: Retail TouchPoints

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. If retail media is indeed past […]


Others, Tech

Are Standardized Metrics What Retail Media Needs?

June 26, 2023

Via: RetailWire

Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across retail media networks to maximize the emerging medium’s potential. Read […]


Customer Engagement, Customer Experience

Will Retail Media Networks Ever Get Into Brand Ad Budgets?

June 16, 2023

Via: RetailWire

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]


Customer Engagement, Customer Experience

How to Get the Most Out of Retail Media Networks

May 17, 2023

Via: RIS News

Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]


News & Trends

Is Retail Media the New Walled Garden and is that a Bad Thing?

May 16, 2023

Via: Retail TouchPoints

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big […]


Customer Engagement, Customer Experience

The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

April 17, 2023

Via: Retail Dive

Are you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe […]


News & Trends

2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

March 24, 2023

Via: Retail TouchPoints

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. The list, which changes nearly […]


E-commerce, Retail Types

Unlocking the hidden power of retail media-enhanced supply chains

January 31, 2023

Via: SCMR Editorial

Retail supply chains span the globe to provide consumers with an infinite range of products each day. With billions of unique item and location combinations to manage, these supply chains are complex, diverse, and ubiquitous. Given the scale and scope […]


Customer Engagement, Customer Experience

Will advertisers benefit as Lowe’s brings its retail media sales and ops under one roof?

January 13, 2023

Via: RetailWire

Lowe’s is bringing all of its One Roof Media Network ad sales and operations in-house. The home improvement retailer yesterday said that the move, effective Jan. 31, will allow it to control all elements of its relationship with advertisers and […]


Customer Engagement, Customer Experience

How to Get Leadership Buy-In on Emerging Retail Media Opportunities

November 2, 2022

Via: RIS News

The retail media space can be a daunting environment for consumer goods executives who face challenges in leadership buy-in. Particularly as new, untested digital media opportunities emerge, corporate leaders are looking for firm evidence of success before investing massive budgets. […]