Tag: customer engagement

December 26, 2023

In 2023, you could hardly move for mentions of generative AI and its applications. The upcoming year looks set for more of the same, as retailers and CPGs alike plan to pull ahead in their adoption of these buzz-generating technologies […]

July 11, 2023

Within the first 24 hours of its launch, Meta’s Threads app surpassed 30 million sign-ups, and as of July 10, it already has over 100 million registered users. Meta, the parent company of Facebook and Instagram, is calling Threads a […]

June 26, 2023

Consumers fell in love with digital subscriptions during the pandemic. With no place to go and retail stores and restaurants closed, shoppers subscribed to a plethora of services from dog food and cleaning supplies to meal prep kits and vitamins. […]

February 20, 2023

Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most […]

September 22, 2022

I distinctly recall a moment about a year ago. I was with some friends in Denver’s Cherry Creek neighbourhood, an area known for its upscale shopping, dining and hotels. One of my friends was getting married in a couple of […]

July 19, 2022

In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing […]

June 15, 2022

By now, virtually everyone in the retail world agrees that customer engagement takes center stage — and that the omnichannel model is here to stay. Omnichannel means a unified experience for the customer — from browsing items on the store […]

March 30, 2022

By now, you’ve probably realized how important social media is for your business and how it can improve customer engagement, help generate high quality content, and even drive online sales. But there’s another big reason why you should be focusing […]

February 7, 2022

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. Many retailers are scrambling for new data sources, and […]

December 6, 2021

For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and […]

June 15, 2021

Since March 2020, consumer behavior has shifted in ways we never imagined. Everyone ate differently, choosing to stay home rather than going out to restaurants, they went months without seeing family and friends, and they shopped differently, avoiding in-person interactions […]

April 26, 2021

Amazon is trialling a new scheme allowing some of its merchants to directly contact customers with marketing material, breaking from its strict controls on consumer data. According to CNBC, Amazon began piloting a tool which enables brands to reach out […]

March 31, 2021

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question […]

March 19, 2021

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online sales has accelerated to reach levels not expected until 2022 due to the pandemic. In the U.S. alone, […]

March 19, 2021

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%, according to NPD Group. Haircare was the only category to see a minimal rise (+3%) year over year. […]

August 12, 2020

Apparel retailer Ralph Lauren took the top spot in Retail Systems Research’s (RSR) fourth annual e-commerce report. The “2020 Retailer Website Performance Evaluation – The Digital Experience: Retailers Who Neglect It Face Serious Consequences” report evaluates 80 major retail websites […]

August 12, 2020

There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will […]

July 30, 2020

With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more […]

July 13, 2020

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

July 1, 2020

It’s long been argued by Target, Walmart and other retailers that their most valuable customers shop in both their stores and on their websites. If that’s true for other retailers that sell groceries, then recent research shows that the ranks […]