As Americans celebrate Independence Day, retailers nationwide are experiencing one of the summer’s key shopping events. The Fourth of July offers a unique blend of patriotic fervor, tradition, and seasonal activities that influence consumer behavior.
According to the National Retail Federation (NRF), 87% of consumers plan to celebrate Independence Day this year. In comparison, data and tech company Numerator expects a slightly lower outcome of 73%. Per the company’s verified purchase data and a sentiment survey of more than 5,500 consumers, the top Fourth of July plans include:
