The calendar may say summer but retailers are already kicking off planning for the make-or-break holiday shopping season. For a brand, getting noticed in this noisy time is hard enough, but driving people to purchase is the ultimate challenge. When it comes to connecting with holiday shoppers and nudging them to buy, one platform outperforms the rest: Pinterest.
For users, all social platforms aren’t created equal. And when it comes to shopping, Pinterest is the place many people go to make purchasing decisions. In 2023, holiday shoppers spent upwards of 40% more on Pinterest compared to other visual platforms.
