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No AI could mean loss of consumers

Two-thirds of senior IT decision-makers believe that retailers that fail to adopt artificial intelligence (AI) will lose their competitive edge. In new global research by Feefo, a customer insights company, almost all of these IT respondents, 96%, also say that AI will have a positive effect on customer engagement.

In addition, 45% of those surveyed believe that AI can make the biggest gains in a company’s efforts to provide personalization to consumers.

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