As the fall season is rapidly approaching, shoppers are on the lookout for fun events and festivities. Given the welcoming shift to social activities ramping up this year with a decrease in pandemic anxiety, savvy retailers have superheaded the re-emergence of pop-up retail. Bringing the retail experience to wherever the customer is located will be an important ongoing strategy for success.
From kiosks in malls and buildings, to branded tents at festivals, to mobile retail trucks in sports arena parking lots, pop-up retail ventures have one common goal: to put themselves in front of shoppers, in the right place, at the right time.
