Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would be an understatement: some have called it a “Twitter killer” while others have called it a mere copy-cat.
But folks on both sides of the aisle rushed to see what the hype was all about, and the platform gained a staggering 10 million signups in the first seven hours of launch, and 100 million users in just five days. (For context, Pivot podcast host Scott “the Dawg” Galloway predicted the app would reach 100 million users in five weeks.)
