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For a seamless retail customer experience during peak season, start with employees

January 8, 2024

The quest to deliver a seamless and satisfying customer experience is central to retail companies’ strategies, and those efforts are even more important as the industry’s “peak season” is in full swing.

Overall retail spend this holiday season is expected to grow between 3.5% and 4.6%, with analysts predicting sales of up $1.56 trillion between November and January. To support the demand, retailers are investing in their workforces, hiring as many as 100,000 seasonal employees. Employees are the face of the retail experience, so those new hires will be a critical part of creating customer delight during the busiest time of year.

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