As timing would have it, Amazon’s delivery expansion announcement came the same day that Target announced its acquisition of same-day delivery company Shipt for $550 million — both indications of the rising importance of quasi-immediate delivery of online orders.
“Having an ‘instant’ delivery option, whether it’s click and collect or hyperlocal, is tablestakes now for grocers,” Michelle Grant, head of retailing at Euromonitor International, said in an email to Retail dive regarding Target’s Shipt deal.
