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The Evolution of Demand: Navigating the ‘New Customer’ in the Supply Chain Landscape

November 13, 2023


The digital transformation sweeping across all supply chains is not triggered by new technology but by the emergence of new customer behaviors and expectations. This “New Customer” represents a dramatic shift in the marketplace. Today’s customers are more informed, connected, and driven by their values, demanding transparency, sustainability, and personalized experiences from businesses.

The influence of the New Customer is significant, with their preferences and values having the power to redirect supply chain priorities.

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