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The Pet Food Market is Changing: Grab it by the Paws

January 17, 2024


The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our four-legged friends no longer help us hunt, and instead we send them Valentine’s cards (Moonpig reported a 30% year on year increase this year).

Pets have never had a bigger role in our lives. Not only are we welcoming more furry friends into our homes, with 3.2 million households adopting a pet over the pandemic alone, 85% of us now see them as part of the family.

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