Kenshoo released a report, “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” with data points including: 56% of consumers will look on Amazon first to begin online shopping, 22% won’t look anywhere else if they find what they want, and 51% will still check with Amazon after finding what they want elsewhere. The report highlights the stranglehold Amazon has on the e-commerce marketplace.
For basic purchase research Amazon (72%) comes in second only to search giant Google (85%), with eBay coming in third. Among social media platforms, Facebook leads the way with 27% of consumers visiting the social media giant when conducting product research. Individual retailer websites also play a research role.
