Starbucks recently tested QR codes supported by 1App on posters in four San Francisco locations to drive trial of its app with promising results, the technology company’s CEO Raheel Hasan told Mobile Marketer.
Approximately 11,000 customers sampled the app during the three-week trial, with 27% of visitors without the Starbucks app already on their phones having accessed it by scanning one of the codes via Snapchat.
Customers did not need to download the app and instead could quickly access it on their mobile browser.
