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Kroger Details Investment in Personalization and AI

June 21, 2023

Via: RIS News
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U.S. retailer Kroger is focusing on data analytics and artificial intelligence (AI) personalization to innovate the customer and employee experience, providing a more targeted and efficient approach, according to their recent earnings call. With comparable sales without fuel growth up by 3.5%, the retailer navigated a challenging retail landscape, including inflation and reduced SNAP benefits, through a focus on savings and value that has resonated with consumers.

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