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In-Store WiFi: A Game-Changer For Your Store’s EBITA

August 7, 2017

Via: The Retail TouchPoints Blog
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For over two decades I was a road warrior — a sales rep living out of my car with an innate skill of finding the cheapest places to refuel and grab food on the go. And, like any successful warrior, I also knew every single coffee shop, store and restaurant on my route that offered free WiFi. Because having immediate access to Internet at our favorite shops isn’t a nice-to-have anymore; it’s a must-have.

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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