Every year RSR surveys retailers to find out about their current and emerging e-commerce plans. This year we had 123 qualified retail respondents, and what they told us pretty much wrote the title of the ensuing report. We call it Getting Real About Shopper Journeys – and as you look through some of what we learned – it quickly becomes clear why we did.
Fully 90% of survey respondents this year agree that more site traffic now comes from mobile than ever before, and 51% of respondents strongly agree. That result is nearly the same whether looking at the results by “Winners” (those with the best sales numbers) or “Laggards,” by vertical, or by revenue.