Many retailers traditionally utilize a portion of their funds and resources to test new in-store experiences each year, especially pop-up shops. However, 2023 is beginning to change all of that, with more big-name retailers opting to experiment with virtual stores and AR.
Similar to a video game experience, shoppers will be able to explore an immersive world, big or small, and examine products like they would in a physical store. The added benefit is the e-commerce checkout and delivery system.
