Adobe expects U.S. online holiday sales to hit $221.8 billion this holiday shopping season (defined as Nov. 1 to Dec. 31), representing 4.8% growth year-over-year. Strong consumer spending continues to be driven by net-new demand and not just higher prices, according to the research firm, with Adobe’s Digital Price Index showing that online prices have fallen consecutively for 12 months and were down 3.2% YoY in August 2023. While Adobe’s holiday numbers aren’t adjusted for inflation, if online deflation were factored in, growth for the season would be in the range of 7.7% to 8.3%, said the company.
