Tag: reviews

News & Trends

Will online reviews keep their Teflon reputation?

July 2, 2021

Via: RetailWire

A number of reports point to user-generated online reviews being besieged by fraudulent posts. Despite this, a YouGov survey again showed most consumers trust the reviews they read online. Among U.S. respondents to the survey taken in late April, 54 […]

Customer Engagement, Customer Experience

Fake reviews 136% more likely to make online shoppers buy poor quality products

May 29, 2020

Via: Charged

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]