Tag: Retail Media Networks

April 8, 2024

In the shifting tides of retail, the prominence of Retail Media Networks (RMNs) has surged, signaling a new dawn of digital marketing within the retail sector. This rise is anchored in the growing imperative for first-party data acquisition as traditional […]

January 9, 2024

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and […]

September 29, 2023

As the world moves away from cookies and MAIDs diminish in importance, it’s becoming trickier for online advertising platforms to track consumer actions post-ad-viewing. In a data-scarce landscape, retail media holds a lot of promise. It has a distinct edge […]

September 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail […]

June 30, 2023

Google promises to place video advertisements on third-party websites that adhere to a particular set of standards through its Google Video Partners program. Recent research from brand analysis platform Adalytics found that the tech titan is falling short of this […]

June 26, 2023

Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across retail media networks to maximize the emerging medium’s potential. Read […]

June 16, 2023

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]

May 16, 2023

With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big […]

February 7, 2023

It was amazing to be back in NYC for NRF 2023, and this year’s event did not disappoint. The annual retail gathering brought a huge set of new companies and interesting perspectives that will shape the future of retail over […]