Tag: retail media network

News & Trends

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

January 9, 2024

Via: Retail TouchPoints

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights […]

News & Trends

The Home Depot names vice president of its retail media network

April 12, 2023

Via: Retail Dive

The Home Depot joins other retailers, including Walmart and Dollar General, in developing advertising businesses in-house. While Dollar General cultivated advertising partners like General Mills, Unilever and Hershey’s, the retailer aims to attract brands seeking rural shoppers. Separating its ad […]

E-commerce, Retail Types

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

March 23, 2023

Via: Retail TouchPoints

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. Retailers and brands wholeheartedly subscribed to conversion measures they didn’t control, but it’s always been […]

Customer Engagement, Customer Experience

The Showdown Between Retail Agnostic Media vs a Retail Media Network Strategy

November 17, 2022

Via: RIS News

Retail media networks, or advertising platforms aligned with one specific retailer, are quickly gaining traction in the industry. Top retailers like Amazon and Walmart are investing heavily in these solutions. In fact, according to Merkle, a quarter of retailers received […]

News & Trends

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

May 20, 2022

Via: Retail TouchPoints

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]

Others, Tech

Three critical steps to building a retail media network

November 29, 2021

Via: Retail Dive

After ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]