January 9, 2024
Via: Retail TouchPointsGoogle Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights […]
April 12, 2023
Via: Retail DiveThe Home Depot joins other retailers, including Walmart and Dollar General, in developing advertising businesses in-house. While Dollar General cultivated advertising partners like General Mills, Unilever and Hershey’s, the retailer aims to attract brands seeking rural shoppers. Separating its ad […]
March 23, 2023
Via: Retail TouchPointsFor 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. Retailers and brands wholeheartedly subscribed to conversion measures they didn’t control, but it’s always been […]
Customer Engagement, Customer Experience
November 17, 2022
Via: RIS NewsRetail media networks, or advertising platforms aligned with one specific retailer, are quickly gaining traction in the industry. Top retailers like Amazon and Walmart are investing heavily in these solutions. In fact, according to Merkle, a quarter of retailers received […]
May 20, 2022
Via: Retail TouchPointsUlta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]
November 29, 2021
Via: Retail DiveAfter ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]