Tag: rebranding

E-commerce, Retail Types

Amazon rebrands Souq

May 2, 2019

Via: Retail Dive

Amazon’s newest marketplace is based in the United Arab Emirates but has enjoyed popularity throughout the Middle East as Souq. Egypt provided the greatest amount of traffic to at 38.1% over the past year, followed by the United Arab […]

Customer Engagement, Customer Experience, Retail Types, Stores

What Abercrombie & Fitch Could Teach Retailers About Rebranding

February 22, 2017

Via: The Retail TouchPoints Blog

I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit for class pictures. My mom took me to the mall to find the perfect ensemble: a long-sleeve Abercrombie & Fitch top […]