I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit for class pictures. My mom took me to the mall to find the perfect ensemble: a long-sleeve Abercrombie & Fitch top with the logo emblazoned on the chest, with a pair of cool grey swishy pants (also from A&F). What’s crazy is that the store hasn’t really changed since then — until now.
As time went on, Abercrombie was what all the cool kids (now called Millennials) wore. But while we were growing up, Abercrombie & Fitch didn’t mature along with us — until the retailer announced plans for a major rebranding.
