Tag: marketing

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

April 21, 2020

Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to […]

February 27, 2020

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]

January 30, 2020

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

January 24, 2020

Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to spend more on social media advertising in 2020 than they […]

January 15, 2020

Samsung has unveiled a range of cutting edge new retail technology solutions “to help brick-and-mortar retailers reinvent the in-store experience”. At this year’s National Retail Federation (NRF) show, the Korean electronics giant unveiled a “broad range of commercial display technologies […]

January 6, 2020

Walmart is kicking off 2020 with the launch of its new Walmart Advertising Partners program and enhanced capabilities. The program expands advertisers’ direct access to their sponsored products campaigns, a bidded auction-based marketplace, giving them more transparency and control. Brands […]

December 26, 2019

From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]

November 26, 2019

Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is […]

November 12, 2019

With the holidays right around the corner, you’re probably busy preparing seasonal promotions and stocking up on your most popular items. 2018 holiday sales grew by 2.8% over the previous year, and the National Retail Federation forecasts an even larger […]

November 5, 2019

Target recently announced plans to rolled out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being […]

October 24, 2019

Top-drawer, lovely, unique, stunning — even genuine — don’t seem like the adjectives that push shoppers to Amazon to buy something. “Inexpensive” and “fast” almost certainly are, though, and that’s been enough to shake up the retail industry for the […]

October 19, 2019

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]

October 15, 2019

Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

September 24, 2019

In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new […]

August 27, 2019

When running a retail business, it can be hard to find the time to step back and assess the performance of your store outside of just looking at sales numbers and revenue. However, tracking and measuring other pepixabayrformance metrics is […]

July 21, 2019

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]