Tag: Halloween

August 8, 2022

Americans were expected to spend about $102.74 individually on Halloween in 2021, according to the National Retail Federation. This year may be a bit different, thanks to inflation, but only time will tell if that scares off consumers this year. […]

September 30, 2020

To Black Friday or not to Black Friday? That is the question of late. But, lord, oh lord, is there so much more that will make or break this year’s holiday selling season than some silly day in late November. […]

July 27, 2020

Only 27 percent of U.S. adults anticipate seeing kids trick-or-treat on October 31, according to a Harris Poll taken in mid-July. Yet neither Hershey, Mars Wrigley nor Spirit Halloween are giving up on Halloween, retail’s third biggest shopping holiday. Hershey […]

October 21, 2019

For kids, Halloween means free candy. For teenagers in Mean Girls, it’s the only day of the year girls can’t say anything about the questionable clothing choices of their classmates. But for businesses like Party City, it’s millions of dollars […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

September 26, 2019

It’s been two years since NRF’s Halloween survey indicated a record $9.1 billion in sales for Halloween, but people are still spending for autumn’s opening act to the holiday season. The individual average spend is only down 52 cents compared […]

September 21, 2018

Thanks to a robust economy, retailers have little to fear on Halloween this year. More than 175 million Americans are planning to participate in Halloween, each spending an average of $86.79, up from last year’s $86.13, according to Prosper’s research. […]

October 25, 2016

Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer. When 60% of annual business comes in a single month, it’s important to make sure shoppers who […]