Tag: Google

November 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance […]

July 31, 2023

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and data-driven. This decision has major ramifications for brands and retailers. […]

June 30, 2023

Google promises to place video advertisements on third-party websites that adhere to a particular set of standards through its Google Video Partners program. Recent research from brand analysis platform Adalytics found that the tech titan is falling short of this […]

April 18, 2023

Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from […]

February 10, 2023

Chinese ecommerce giant Alibaba said on Thursday it was currently working on a rival to Microsoft-backed OpenAI’s ChatGPT. The company joins a number of tech firms racing to get a piece of the market, with Google also launching its own […]

January 18, 2023

Looking for new ways to get your brand noticed? Creating a Google Business Profile can really help. This free tool allows you to take charge of the way your business appears on Google Search and Maps. With a business profile, […]

January 13, 2023

Google Cloud has launched four new and updated AI solutions for ecommerce, designed to “modernise the online shopping experience”. The machine learning technologies have been designed to help retailers boost consumer browsing capabilities, transform in-store shelf checking processes, provide better […]

January 9, 2023

Will “quiet hiring” become the next big trend affecting labor just as the “great resignation” and “quiet quitting” did before it? The practice, defined as when an organization acquires new skills without actually hiring new full-time employees, may involve taking […]

November 18, 2022

As the UK heads into peak online shopping season, with both Black Friday and Christmas on the horizon, retailers are facing a double whammy of cost inflation and subdued consumer demand. This week, Google shared new market research findings to […]

September 27, 2022

BigCommerce has launched on Google Cloud Marketplace for the first time, helping to make it easier for global enterprise customers to modernise their ecommerce platform to expand audience reach and drive business growth. “Opening our platform to enterprises through Google […]

July 13, 2022

Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers. Retailers are not faring as well in their acquisition marketing efforts this year as they have in […]

June 22, 2022

Shopify has announced a new piece of software for its platform specifically for B2B merchants. The new platform is available to Shopify Plus merchants directly in the Shopify admin, which is the same back office used to manage DTC stores. […]

May 17, 2022

Google wants its Brooklyn store to be a place where shoppers “kick back and relax” on its couches and try out its products. Heeding feedback from its Chelsea store customers, the company said it decided to also add support services, […]

April 19, 2022

As a retailer, you know just how important good reviews are. From feedback on social media to reviews on your site, good ratings help promote your business to potential customers who need a little convincing. Of all the types of […]

April 5, 2022

In February it was announced that Best Buy chose Amazon Web Services (AWS) as its preferred Cloud technology partner. This would not be so newsworthy If not for the many retailers either shunning AWS or keeping investments in the cloud […]

March 31, 2022

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]

March 3, 2022

Owning an eCommerce business means constantly being on the lookout for ways to scale up and better understand your business. But for solopreneurs or small business owners just getting started with eCommerce, it can be tricky to know where to […]

December 9, 2021

Amazon has been fined a record antitrust bill of €1.13 billion for allegedly abusing its position in the market. The fine becomes one of the largest penalties ever imposed on a US tech company in Europe. Amazon has responded by […]

September 30, 2021

Google is to combine images and text in search queries in a bid the company hopes will expand its ecommerce capabilities. The new feature will be rolled out in the coming months through the Google Lens search tool, the company […]

August 10, 2021

According to Juniper Research, global e-commerce sales conducted by voice assistants are expected to expand more than four-fold by 2023. Devices with screens, however, “will be imperative” to driving the growth by improving checkout efficiency. Co-author Meike Escherich commented in […]