Tag: e-commerce channels

News & Trends

Retailers Need Agile Content Creation

March 10, 2022

Via: RIS News

Creating digital experiences that cut through the noise is tough for retailers. Many more businesses, prompted by the pandemic, are creating additional e-commerce channels to generate sales. At the same time, shopper expectations have escalated. This has created a much […]

Others, Tech

Three critical steps to building a retail media network

November 29, 2021

Via: Retail Dive

After ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]

Customer Engagement, Customer Experience

Lego’s holiday campaign focuses on digital, e-commerce channels

November 6, 2020

Via: Retail Dive

Lego’s campaign, which is part of the brand’s “Rebuild the World” effort, celebrates how the creativity inspired by its construction sets can inspire adventures, even when consumers are stuck at home. Holiday celebrations are expected to be particularly muted this […]