Tag: direct-to-consumer

February 8, 2023

Some of the world’s biggest footwear brands have been backing away from wholesalers’ shelves in favor of direct-to-consumer (DTC) channels, but new developments in shoe retailing are signaling that wholesale might prove to be the right fit for shoes in […]

November 29, 2021

Shopify has announced a “record-setting” Black Friday, with total sales of $2.9 billion from independent and direct-to-consumer businesses worldwide. Together, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday and […]

March 29, 2021

Nike has announced plans to sever ties with a further seven major retailers including Urban Outfitters and Macy’s as it continues its relentless shift towards direct-to-consumer sales. The sportswear giant has announced that its goods will no longer be stocked […]

May 20, 2020

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can’t rely on exposure through big retail chains and online marketplaces, they have to find their own […]

December 30, 2019

Direct-to-consumer brands have increasingly moved into the physical space, blurring the lines between their business model and that of traditional retail. In Diffusion’s survey, consumers showed interest in visiting a DTC’s physical store to get a sense of the product […]

October 2, 2019

Today’s shopping experience is unlike anything we’ve ever seen before. Long-gone are the days when consumers can only enter a storefront to buy desired items and supplier, retailer, and customer relationships have all transformed as a result. As the ecommerce […]

May 28, 2019

Retail industry trends are funny things. For every new trend, there’s also the evolution of existing ones. Often what seems new is, in fact, a twist on the old. Or the blooming of a seed that was planted years before […]

December 7, 2016

Mondelez International Inc., trying to adapt as more shoppers buy food outside of traditional grocery stores, is diving deeper into online retail with a holiday-season website that is selling tins of Oreos directly to consumers. Big food companies, which have dominated […]

July 28, 2016

Procter & Gamble has introduced a Direct-to-Consumer (DTC) subscription service for its Tide brand, giving shoppers the opportunity to get regular deliveries of Tide Pods laundry detergent. The jump into DTC sales from P&G sends a signal that these brands […]