Tag: digital channels

Customer Experience, Loyalty Programs

How to drive new customer loyalty

April 12, 2021

Via: Retail Dive

College transfer enrollment still laggiAs we have adapted over the last year, we have seen resiliency and transformation in our personal and professional lives. We have reimagined new ways of approaching our daily lives – including new ways of working, […]

Retail Types, Stores

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

August 3, 2018

Via: Retail Dive

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers engaged with the brand. The pop-up events that let consumers […]

Others, Tech

Retail Will Continue to Outspend Other Industries on Digital Advertising

May 16, 2016

Via: Essential Retail News

The US retail industry will invest $15.09 billion in paid online and mobile media advertising in 2016. This figure will grow to $23.04 billion by 2020, for a compound annual growth rate (CAGR) of 11.9% between 2015 and 2020. While […]

Others, Tech

Learning to love mobile in age of enterprise apps

February 17, 2016

Via: Retailing Today

A disconnect between brick-and-mortar retailers and their mobile strategies could be hurting sales. According to Adobe Digital Index, smartphones nearly doubled their share of total sales during the all-important holiday shopping season last year. And mobile commerce shows no signs […]