Tag: David’s Bridal

Customer Experience, Loyalty Programs

David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

December 8, 2022

Via: Retail TouchPoints

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty […]

Others, Tech

Will chatbots take over as personal shopping assistants?

June 24, 2021

Via: RetailWire

A new survey of U.S. and U.K. shoppers finds 55 percent want a chatbot to provide support for finding specific products, in addition to customer service. The survey from Lucidworks included 400 respondents each in the U.S. and U.K. Among […]

Retail Types, Stores

David’s Bridal emerges from bankruptcy

January 22, 2019

Via: Retail Dive

The country’s largest wedding gown retailer appears to have exited bankruptcy without a tear. During the restructuring process, executives at David’s Bridal made a conscious effort to keep customers calm and stifle perceptions that the process meant liquidation, CEO Scott […]