Tag: Data-Driven Marketing

News & Trends

Does retail need a data-based rebuild?

January 23, 2023

Via: RetailWire

Australian supermarket Woolworths has succeeded in using analytics to inform and redesign a number of processes core to its business in a short amount of time. In a session at the NRF 2023 Big Show, Brad Banducci, chief executive officer […]

Customer Engagement, Customer Experience

Are retail communications out of sync with consumers?

January 18, 2023

Via: RetailWire

A survey from Emarsys finds retailers failing to align with consumers when it comes to when, how and what they want to hear. When it comes to frequency, the survey found 61 percent of retailers surveyed believe that their customers […]

News & Trends

Where are all the retail ad dollars going?

December 21, 2022

Via: RetailWire

If only the legendary merchant John Wanamaker was alive today and using digital media. He’d have less cause to say, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The answers that […]

News & Trends

Will retailers be ready when the third-party cookies crumble?

April 13, 2022

Via: RetailWire

Eighty-one percent of companies are reliant on third-party cookies while 85 percent of consumers want brands to use only first-party data, according to Twilio’s “State of Customer Engagement Report.” The global survey of 3,450 business leaders and 4,500 consumers further […]

Others, Tech

The Definitive Guide to Data-Driven Marketing

July 3, 2017

Via: Duct Tape Marketing

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its […]