January 23, 2023
Via: RetailWireAustralian supermarket Woolworths has succeeded in using analytics to inform and redesign a number of processes core to its business in a short amount of time. In a session at the NRF 2023 Big Show, Brad Banducci, chief executive officer […]
Customer Engagement, Customer Experience
January 18, 2023
Via: RetailWireA survey from Emarsys finds retailers failing to align with consumers when it comes to when, how and what they want to hear. When it comes to frequency, the survey found 61 percent of retailers surveyed believe that their customers […]
December 21, 2022
Via: RetailWireIf only the legendary merchant John Wanamaker was alive today and using digital media. He’d have less cause to say, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The answers that […]
April 13, 2022
Via: RetailWireEighty-one percent of companies are reliant on third-party cookies while 85 percent of consumers want brands to use only first-party data, according to Twilio’s “State of Customer Engagement Report.” The global survey of 3,450 business leaders and 4,500 consumers further […]
July 3, 2017
Via: Duct Tape MarketingCorporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its […]
July 10, 2024
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