Tag: customer loyalty

April 10, 2024

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. But the resilience of the American consumer prevented an all-out economic disaster. Time and time again, consumers kept […]

February 21, 2024

With more consumers embracing digital wallets, mobile apps, online ordering, and delivery services, the way businesses drive customer loyalty is shifting. Today’s enterprises emphasize delighting customers by connecting experiences across devices and channels — meeting consumers when and where they […]

December 28, 2023

Imagine yourself walking into your favorite local coffee shop, and the barista already knows your order before you utter a word. Or perhaps you receive a birthday card from your go-to bookstore with a personalized discount just for you. These […]

September 5, 2023

Post-purchase experience. An often forgotten part of the shopping journey and ripe for building loyalty and customer lifetime value. Why do retailers frequently leave this critical phase out? It’s easy to skip over. The customer has already paid for their […]

July 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed, 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, […]

June 26, 2023

Consumers fell in love with digital subscriptions during the pandemic. With no place to go and retail stores and restaurants closed, shoppers subscribed to a plethora of services from dog food and cleaning supplies to meal prep kits and vitamins. […]

February 27, 2023

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional connection between their brand and their customer to drive new […]

February 6, 2023

Successful retailers have put a lot of effort over the years into understanding their customers’ buying personas. They know that their customers are not monolithic. By catering to their unique characteristics during the buying process, retailers maximize revenue and customer […]

November 29, 2022

Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of all brands and retailers, but it is becoming clearer that one-off orders focused on […]

November 14, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business for completely free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]

July 19, 2022

In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing […]

June 29, 2022

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. U.S. inflation shot up to a […]

May 31, 2022

Every single business out there had to make changes to their model when the pandemic striked. Whether it was putting more focus into their ecommerce websites, offering different contactless payment and delivery options, or increasing their presence on social media, […]

April 28, 2022

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]

April 7, 2022

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. […]

March 29, 2022

Managing customer personalization and developing a strong connection is key for retailer growth in 2022. Wine Access, a leading direct-to-consumer online wine retailer, saw a sharp increase in demand and achieved double digit growth in 2020 when many businesses were […]

March 15, 2022

It might be the understatement of the century to say that market conditions have not been ideal or kind to many businesses over the past two years. Brick-and-mortar retail faced some of the harshest conditions in recent memory, and with […]

February 8, 2022

The law of unintended consequences can affect any complex system. Certainly, for retailers, it seems the explosion in ecommerce, accelerated by the pandemic, has had a knock-on effect on consumers’ expectations when it comes to in-store experiences, too. According to […]

December 30, 2021

Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost $2 billion. By 2023, that figure is expected to reach nearly $7 billion — […]