Tag: Customer Journey

Others, Tech

Guiding the Customer Journey With Generative AI

April 26, 2023

Via: RIS News

ChatGPT has dominated headlines across all industries, and while it may be tempting to just jump in, it’s important for retailers to take note of the positives and negatives that come with this new tech tool; a new form of […]

Customer Engagement, Customer Experience

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

November 10, 2022

Via: Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report, which notes that “Over the […]

Customer Engagement, Customer Experience

The changing face of customer loyalty

September 6, 2016

Via: Total Customer

Customer loyalty has evolved. Shoppers now enjoy a fast-paced lifestyle filled with digital interactions and expect to be rewarded immediately. Retailers, on the other hand, can get caught up with their department objectives and lose sight of the customer’s overall […]

Customer Engagement, Customer Experience

The Human Touch: Why Retail Staff Are Key to Joined-up Customer Journeys

July 14, 2016

Via: The Retail Blogger

In an era of fast-moving technologies and changing shopping behaviours, you’d be forgiven for thinking that the future of retail lies in its ability to keep pace with new digital tools. However, you’d be wrong. Yes, we lived in an increasingly […]