Tag: creative

Others, Tech

Where Is The Line Between Creative Inspiration And Intellectual Property Theft?

August 17, 2016

Via: The Retail TouchPoints Blog

Fast fashion brands Forever 21 and Zara are being accused by independent artists of stealing their original designs and placing variations on their merchandise. This controversy highlights a growing reality within retail: Designers have to be proactive about protecting their […]

Customer Engagement, Customer Experience, News & Trends

How Saddington Baynes Measures Emotional Response to Create More Effective Ad Imagery

March 3, 2016

Via: Line//Shape//Space

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize their ideas. Those decisions are […]