Tag: consumer marketing

March 2, 2023

While grocers have earned credit for upgrading the quality and branding of their private labels, a new study finds store brands receive little marketing support. Among the findings from a survey of 117 U.S. grocers taken in the fourth quarter […]

February 24, 2023

There is a perception that convenience stores that are cheap enough or in the right location do not need to worry much about what customers have to say about them — if they have anything to say about them at […]

February 21, 2023

Shoppers believe grocers are making 14 times more profit than they actually are and also believe food-at-home inflation is about two times higher than reality, according to a new dunnhumby analysis. The survey taken in November found U.S. shoppers believe: […]

February 17, 2023

Neiman Marcus’s CEO recently made a statement about the type of customer that the luxury department store operator wants to attract. Some sales staff believe he is putting out the wrong vibe, which might end up hurting the retailer. Geoffroy […]

February 3, 2023

For the second year in a row, the Super Bowl and Valentine’s Day are within days of each other, posing challenges for grocers’ marketing teams. The game was held in January since its inception until 2002, when the September 11 […]

February 2, 2023

Consumer brands often feel as if they have little choice when it comes to purchasing ads from retail media networks (RMNs), according to a new survey of its members by the Association of National Advertisers (ANA). Eighty-eight percent of advertisers […]

January 31, 2023

Generation Alpha may be about to take over as the biggest disruptor of retail as members of the youngest generation enter their teenage years. “We already see them having a lot of influence on purchasing even beyond their own spend […]

January 18, 2023

A survey from Emarsys finds retailers failing to align with consumers when it comes to when, how and what they want to hear. When it comes to frequency, the survey found 61 percent of retailers surveyed believe that their customers […]

January 13, 2023

Lowe’s is bringing all of its One Roof Media Network ad sales and operations in-house. The home improvement retailer yesterday said that the move, effective Jan. 31, will allow it to control all elements of its relationship with advertisers and […]

January 12, 2023

The good news if you are a My Best Buy rewards program member is that you will no longer be required to make a minimum purchase to receive free standard shipping on online orders. The bad news is that you […]

December 21, 2022

If only the legendary merchant John Wanamaker was alive today and using digital media. He’d have less cause to say, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The answers that […]

December 15, 2022

Seventy-one percent of Gen Z consumers like when brands make mental health a part of their marketing, according to the American Psychological Association (APA). Whether it’s hosting a concert where the proceeds go to mental health awareness or building an […]

November 29, 2022

YouTube in late 2020 launched its Shorts feature to keep up with a new generation of competing video services posting short-form content. Now YouTube has added an e-commerce element to Shorts, so customers can buy as the minute-long videos fly […]

November 17, 2022

Target’s same-store sales have been trending in the wrong direction. The retailer, which posted a 2.7 percent third quarter gain in its comps, saw its store traffic increase 1.4 percent on top of a gain of nearly 13 percent in […]

November 9, 2022

Presented here for discussion is a summary of a current article published with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania. “The Customer-Base Audit,” co-authored by Wharton marketing professor […]

October 17, 2022

Amazon.com last week held its second Prime Day event of the year and, as it turned out, the sales promotion may not have been the kickoff to the holidays that the retail and technology giant was hoping for. The Prime […]

August 15, 2022

Through a special arrangement, presented here for discussion is an excerpt of a current article from the blog of Dave Wendland, VP, strategic relations at Hamacher Resource Group and Forbes Council Member. The article first appeared on Forbes.com. With today’s […]

August 3, 2022

Linking influencer marketing to revenue is “the golden ticket,” Christina Westley, head of influencer marketing at PepsiCo Content Studio, says in Econsultancy’s “Influencer Marketing Best Practice Guide” study. However, a wide range of approaches and methodologies are used to measure […]

July 27, 2022

In an opinion column for Advertising Age, Pamela Millman, associate director, Integrated Marketing at AARP Media, writes that the over-50 crowd buys 54 percent of all groceries in the U.S. and has become more health-conscious and cooks more frequently since […]

July 25, 2022

Many grocers find numerous advantages in emphasizing digital coupons. The digital shift, however, may be limiting access to coupons to technologically-challenged older and lower-income Americans. Edgar Dworsky, a consumer advocate and founder of Consumer World, checked more than 50 supermarkets […]