Tag: Consumer Behavior

July 3, 2024

As Americans celebrate Independence Day, retailers nationwide are experiencing one of the summer’s key shopping events. The Fourth of July offers a unique blend of patriotic fervor, tradition, and seasonal activities that influence consumer behavior. According to the National Retail […]

July 13, 2023

In the fast-paced world of retail, discounts have become a powerful tool for enticing consumers and driving sales. However, behind the scenes, there is a fascinating interplay between psychology and consumer behavior that shapes the effectiveness of these discounts. When […]

January 23, 2023

The retail industry has faced numerous challenges over the past two years. As the pandemic swept across the world, retailers had to adapt to a new way of shopping and new consumer behaviors. While the healthcare crisis began to ease […]

June 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The increase in social […]

February 16, 2021

It’s been a tough few years for retailers. Over 7,500 retail stores were expected to close in 2020, while dozens of large chain retailers have filed for bankruptcy in response to COVID-19. Consumer behavior has also shifted — people are […]

February 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find […]

June 14, 2017

Many manufacturers spend more than half of all their marketing dollars on in-store POS and promotional activity. For years, marketers focused their efforts and spend on building their brands, but in recent years, the actual moment of choosing and buying […]

June 8, 2016

Price continues to trump all other factors in determining where consumers buy online: 87% of consumers in a recent survey cited price as “very” or “extremely” influential. The findings come from the 2016 BigCommerce State of Omnichannel Retail Study, which […]