In the wake of the latest winter storm, retailers are reminded that they need to prepare and cooperate with manufacturers and distributors ahead of unexpected weather events to avoid disappointing consumers.
FierceRetail spoke with Michael Elmgreen, CMO and co-founder of Handshake, an industry leader in B2B commerce tech, to get his tips on how to prepare for weather-related events.
First and foremost, Elmgreen says that storms aren’t unexpected; they happen every year. Therefore, manufacturers and distributors need to have a strategy in place and execute it immediately when there is news of an upcoming storm.
