Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the country,” according to a statement from the company, which is an independently operated subsidiary of Target. The lab will explore the potential of newer fulfillment methods like drones, as well as monetizing virtual experiences that can put CPG and retail brands in front of the next generation of customers.
Additionally, the lab will explore ways to deepen customer connections and further personalize the Shipt experience, building on offerings like the “Cool Finds” program that helps customers discover shopper-recommended products such as pumpkin spice cereal and pizza cupcakes.
