Yves Rocher reopened its newly designed flagship store on the world’s most beautiful avenue on the 5th of May 2016. For this unusual and sensitive assignment the brand turned once again to Workshop Retail Design Agency (creator of the Yves Rocher’s latest retail concept).
The site for the store is a converted Haussmanian residence and Workshop, took advantage of the unusual layout to integrate domestic features such as rooms, corridors and stairways with a modern and immersive customer experience. Yves Rocher’s brief was to attract an international clientele and integrate the modern values of the brand whilst respecting the architectural restrictions of a listed building.
