Fresh produce comes out on top as the most important feature to customers in their grocery store experience.
That’s according to a new report by Acosta, a full-service sales and marketing agency in the CPG Industry, in which fresh produce (89%) ranked as a more important feature than competitive pricing (86%) and product selection (84%).
The report, The Revolution of Grocery Shopping, highlights five megatrends impacting grocery, including the important role fresh produce plays in shoppers perception of a store.
