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Target store traffic smashes records — again

August 22, 2018

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In just a year and a half since Cornell announced a much needed $7 billion investment to modernize stores and digital operations, Target has roared back to life. And it doesn’t look like it’s slowing down any time soon.

As Cornell said in his prepared comments, the company is “accelerating the pace of execution” on its plan, which hinges on making the mass merchant “America’s easiest place to shop.” When it comes to winning the convenience game with customers these days, speedy delivery and store pickup, as well as constant newness in merchandising and easily navigated stores, are paramount.

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