Amazon Go opened its doors to the public last week and as promised, there were no cashiers or registers. Instead, items are automatically added to the shoppers’ virtual baskets using technology and hundreds of overhead cameras. But perhaps this model is not meant for all physical stores—not yet at least.
So how will this next step in retail technology affect the traditional store?
Brent Franson, CEO of Euclid, a leading data platform for offline attribution and store visit retargeting, calls the innovation an “incredible feat.”